Launch content system
One launch. Two languages. Neither one is a translation.
This is a working draft of the launch content system for EducateED Canada, built for the September 2026 public launch and the report card season that follows it. Every page here exists in French and in English. Switch the language in the top right and read the same page again: the argument stays, the examples change, because Quebec and Ontario do not have the same school year, the same exams, or the same words for them.
The same page, in both languages
This block is the whole argument, so it comes first. On the left, the English positioning line and its proof. On the right, the French. Read them side by side: the French is not the English with the words swapped, and the switch at the top right does this to every page on the site.
English
Vetted tutors. Your province's curriculum. Your family's language.
For Canadian families whose children learn in English or in French, EducateED Canada is the tutoring platform where every tutor is checked before they are listed, matched to the curriculum your child is actually graded on, and available in the language your child learns in. Unlike open tutor directories, we publish no profile we have not verified, and we do not treat French as a translation of English.
- Every tutor: identity check, credential check, subject assessment, recorded mock session, two references.
- Curriculum matching by province, not one national average.
- A French experience built in French, with the same depth as the English one.
- A written session note to the parent after every session.
Français
Des tuteurs vérifiés. Le programme de votre province. La langue de votre famille.
Pour les familles canadiennes dont les enfants du primaire et du secondaire apprennent en français ou en anglais, EducateED Canada est la plateforme de tutorat où chaque tuteur est vérifié avant d'être affiché, jumelé au programme sur lequel votre enfant est réellement évalué, et disponible dans la langue d'enseignement de votre enfant. Contrairement aux répertoires ouverts, nous n'affichons aucun profil que nous n'avons pas vérifié, et le français n'est pas chez nous une traduction de l'anglais.
- Chaque tuteur : vérification d'identité, des diplômes, test de matière, séance simulée enregistrée, deux références.
- Jumelage au programme de votre province, pas à une moyenne nationale.
- Une expérience en français conçue en français, aussi complète que l'anglaise.
- Un compte rendu écrit au parent après chaque séance.
What is in the system
Strategy and voice
Positioning, the messaging house, four voice rules with real before and after lines, the audience map, and the four Canadian rules that decide what this plan can do.
Strategy →The 90-day calendar
26 August to 24 November, five phases, dated by channel, audience and language, with the three timing decisions written out so the team can defend them.
90 days →Bilingual search
Eighteen keyword pairs where the French is not the translated English, the vocabulary traps that mark a page as foreign, and the hreflang setup.
Search →Six articles
Three pairs, written in full. One transcreated, one divergent, one led by a French keyword that has no English equivalent.
Articles →Sixteen social pieces
Carousels, reels, TikTok scripts, group posts and ad copy, with a note on each explaining why the French is not a caption translation.
Social →Eleven emails
A five-email parent sequence, a four-email tutor sequence and a two-email report card campaign, with the CASL rules each one follows.
Email →Site copy
Four page blocks rewritten with the reasoning beside each change, the transcreation panel, and the microcopy set.
Site copy →The engagement
What is delivered, how each phase is measured, the three things I will not promise, and what the post-launch rhythm looks like.
Engagement →Three decisions that shaped the calendar
Quebec's school year starts about two weeks before Ontario's
Quebec goes back in the last week of August; Ontario returns the day after Labour Day. A September launch arrives at a different moment in each market. The French track is written for a school year already under way, the English track for one just starting. Same campaign, two hooks, and the French one cannot be scheduled second.
Supply has to lead demand by three weeks
A parent who searches, signs up and gets told to wait does not come back. Tutor recruitment opens in week 1 and the parent campaign only opens once every advertised subject and grade has three available tutors in the right language.
November is the real launch
Report cards and bulletins land in November in both systems, and that is when a worried parent starts looking. September builds the pages and the proof; November is when the traffic arrives and paid spend concentrates.
On the French requirement
The brief asks applicants to confirm their French level, so here it is, in the only form that means anything: this entire site exists in French and in English, and neither version is a translation of the other.
The French was written for Quebec and franco-Canadian readers. Grade names follow the Quebec system, the exams are named the way the ministry names them, the vocabulary follows Quebec usage rather than France's, and the keyword map was built from what parents type in French rather than from the English list.
Where the two markets ask different questions, the articles diverge rather than mirror. The orthopédagogue article has no English twin because the word has no English twin, and that is the point.
Read any French page on this site and compare it to the English one beside it. That is a better answer than a self-assessed level on a scale.