Site copy

Landing page copy, rewritten

Four rewrites. Each one keeps the offer identical and changes only what the words are doing. The reason is written beside every change, because copy you cannot explain is copy you cannot repeat.

Hero

Before · EN

Unlock Your Child's Potential

EducateED Canada connects students with qualified tutors across Canada through our innovative bilingual platform. Get started today!

Before · FR

Libérez le plein potentiel de votre enfant

EducateED Canada met en relation les étudiants avec des tuteurs qualifiés partout au Canada grâce à notre plateforme bilingue innovante. Commencez dès aujourd'hui !

Inscrivez-vous maintenant

After · EN

We turn down most tutors who apply

Every EducateED tutor passes five checks before a parent ever sees their profile: ID, credentials, a subject test, a recorded mock session and two references. Matched to your province's curriculum, in English or in French.

See the five checks

After · FR

Nous refusons la majorité des tuteurs qui postulent

Chaque tuteur EducateED passe cinq vérifications avant qu'un parent voie son profil : identité, diplômes, test de matière, séance simulée enregistrée et deux références. Jumelé au programme de votre province, en français ou en anglais.

Voir les cinq vérifications

Why

The headline is the product's hardest fact, not its softest promise. Refusing people is the only claim here a competitor cannot copy by writing a better sentence.
"Students" became "a parent", because the parent is the buyer and the reader.
"Innovative bilingual platform" says nothing that survives a comparison. The five checks are countable and checkable.
The CTA sends people to evidence rather than to a form. At this stage the objection is trust, and a form does not answer it.

Trust section

Before · EN

Trusted by Families Across Canada

Our tutors are experienced, passionate educators dedicated to helping your child succeed. We are committed to excellence in bilingual education.

Learn More

Before · FR

La confiance des familles partout au Canada

Nos tuteurs sont des éducateurs expérimentés et passionnés, dévoués à la réussite de votre enfant. Nous nous engageons vers l'excellence en éducation bilingue.

After · EN

What we check, in order

1. Government ID against the name on the credential. 2. The credential. 3. A subject test at the grade they want to teach. 4. A thirty-minute recorded mock session with a staff member playing a student who has stopped trying. 5. Two references we phone. Most applications end at step 4.

Read the full checklist and the current pass rate

After · FR

Ce que nous vérifions, dans l'ordre

1. La pièce d'identité, comparée au nom sur le diplôme. 2. Le diplôme. 3. Un test de matière au niveau visé. 4. Une séance simulée enregistrée de trente minutes, où un membre de l'équipe joue un élève découragé. 5. Deux références que nous appelons. La plupart des candidatures s'arrêtent à l'étape 4.

Voir la grille complète et le taux d'acceptation

Why

"Trusted by families across Canada" is a claim about other people. The list is a claim about us, and it is falsifiable.
Naming the step where applications fail is what makes the other four believable.
Publishing the pass rate is the strongest single trust asset the company owns, and it costs nothing to publish.

Pricing

Before · EN

Affordable Plans for Every Family

Flexible packages designed to fit your budget. Contact us for a custom quote tailored to your child's unique needs.

Request a Quote

Before · FR

Des forfaits abordables pour chaque famille

Des formules flexibles adaptées à votre budget. Contactez-nous pour une soumission personnalisée selon les besoins uniques de votre enfant.

Demander une soumission

After · EN

What an hour costs, before you give us anything

Rates are set by the tutor and shown on their profile. Our fee is on this page. There is no package to buy, cancellation is free with 12 hours notice, and if the first meeting is not right we match again at no cost.

See rates by subject and grade

After · FR

Ce que coûte une heure, avant de nous donner quoi que ce soit

Le tarif est fixé par le tuteur et affiché sur son profil. Notre commission est sur cette page. Aucun forfait à acheter, annulation gratuite avec un préavis de 12 heures, et si la première rencontre ne convient pas, nous refaisons le jumelage sans frais.

Voir les tarifs par matière et par niveau

Why

"Contact us for a quote" is the highest-friction sentence on most EdTech sites. The parent reads it as "it is expensive and they will call me".
Publishing a number loses the customers who were never going to buy and converts the ones who were.
The cancellation and rematch terms belong on the pricing block, because they are the actual objection behind the price question.

Tutor recruitment

Before · EN

Join Our Community of Passionate Educators

Become part of a growing network of tutors making a difference in students' lives. Flexible hours, competitive compensation, and a supportive team.

Apply Now

Before · FR

Joignez notre communauté d'éducateurs passionnés

Faites partie d'un réseau grandissant de tuteurs qui changent des vies. Horaires flexibles, rémunération compétitive et une équipe à l'écoute.

Postuler maintenant

After · EN

You set the rate. Our cut is on this page.

Evening and weekend hours you choose. The same students week to week, not a queue. Paid every two weeks on a fixed date, with no minimum payout. Five checks to get in, and most applications end at the recorded mock session.

See the rate, the commission and the pay dates

After · FR

Vous fixez le tarif. Notre commission est sur cette page.

Des heures en soirée et la fin de semaine, choisies par vous. Les mêmes élèves d'une semaine à l'autre, pas une file d'attente. Payé aux deux semaines, à date fixe, sans seuil minimal. Cinq vérifications à l'entrée, et la plupart des candidatures s'arrêtent à la séance simulée.

Voir le tarif, la commission et les dates de paie

Why

Tutors have been burned by platforms that reveal the commission after onboarding. Putting it in the headline is the entire pitch.
"Competitive compensation" is what a page says when the number is bad.
Naming the hard part, most applications end at the mock session, attracts exactly the applicants who will pass it.

Translated, then transcreated

One English paragraph, put through a competent translation, then rewritten for a parent in Laval. The translation is not wrong. It is foreign, and a parent notices in about four seconds.

English source	Competent translation	What we ship	What changed
Find a math tutor for your grade 9 student and get a free trial session this weekend.	Trouvez un tuteur de mathématiques pour votre élève de 9e année et obtenez une session d'essai gratuite ce week-end.	Trouvez un tuteur en mathématique pour votre jeune de secondaire 3 et réservez une première rencontre gratuite cette fin de semaine.	Grade 9 does not exist in Quebec. Secondaire 3 is the same year. Session means a school term here, so the offer read as a free semester. Week-end is France. Quebec says fin de semaine. Mathematique is singular in Quebec school usage, and the subject is named the way the report card names it.
Sign up to our newsletter and we will email you your child's progress report.	Inscrivez-vous à notre newsletter et nous vous enverrons par e-mail le rapport de progrès de votre enfant.	Abonnez-vous à notre infolettre et nous vous enverrons par courriel le compte rendu des progrès de votre enfant.	Newsletter and e-mail are the two clearest signals that a French page was written elsewhere. Infolettre and courriel are the standard here. Rapport de progres is a calque. Compte rendu is what a school actually sends home. Inscrivez-vous is registration; abonnez-vous is subscription, which is what this is.
Our support team is available by live chat if your child struggles with homework.	Notre équipe de support est disponible par chat en direct si votre enfant a des difficultés avec ses devoirs.	Notre équipe est là par clavardage si votre enfant bloque dans ses devoirs.	Clavardage is the standard Quebec term and it appears in the product UI too, so the marketing and the interface have to agree. Support in French reads as technical support or as a physical bracket. Equipe alone is clearer. A des difficultes is correct and heavy. Bloque is how a parent says it out loud.
Book a session with a certified teacher before the provincial exams in June.	Réservez une session avec un professeur certifié avant les examens provinciaux de juin.	Réservez une séance avec une enseignante brevetée avant les épreuves uniques de juin.	Provincial exams is an English-Canada phrase. Quebec's June ministry exams are the epreuves uniques, and parents search for them by that name. Certifie is a calque of certified. The Quebec term for a licensed teacher is brevete. Most Quebec elementary and secondary teachers are women, and defaulting to the feminine here reads as local rather than as a style choice.

Microcopy

The strings that decide whether a form gets finished. Written per language, never translated.

String	English	French	Note
Form label, child's grade	Grade	Niveau scolaire	The French field offers primaire 1-6 and secondaire 1-5 for Quebec addresses and grade numbers elsewhere. One field, two option sets.
Consent checkbox	Email me tutoring tips and updates. About twice a month.	Envoyez-moi des conseils et des nouvelles par courriel. Environ deux fois par mois.	Unchecked by default, frequency stated. This wording is the CASL consent record.
Primary button	Find a tutor	Trouver un tuteur	Verb plus object in both. Never Submit, never Envoyer.
Empty state	No tutors match all four filters yet. Removing the time filter usually finds three.	Aucun tuteur ne correspond aux quatre filtres. Retirer le filtre d'horaire en trouve habituellement trois.	Say which filter to remove. An empty state that only apologises loses the session.
Error, invalid email	That address is missing an @. Nothing has been sent yet.	Il manque un @ dans cette adresse. Rien n'a encore été envoyé.	Say what is wrong and what did not happen. Blame the field, not the person.
Confirmation	Booked. Your tutor gets the file tonight, you get a reminder Thursday.	Réservé. Le tuteur reçoit le dossier ce soir, vous recevez un rappel jeudi.	Confirm the next two things that will happen, not just that it worked.
Language switch	Français	English	Always the other language written in itself, and it keeps the reader on the same page.
Unsubscribe	Unsubscribe. One click, no login.	Se désabonner. Un clic, sans connexion.	Making it easy is the law, and it also keeps the complaint rate down.